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Amazon Stories Each Vendor Ought to Know About


Amazon experiences present important gross sales knowledge to maintain monitor of your efficiency within the market.

There are various the explanation why Amazon is likely one of the hottest on-line promoting platforms. Not solely does it personal 37.8% of the eCommerce retail area, however Amazon additionally provides quite a few benefits for companies.

One nice instance is Amazon Stories, which supply distinctive metrics for eCommerce firms to trace. Amazon Stories present key insights into your success, portray a full image of your efficiency within the marketplacce. 

With Amazon Stories, sellers’ companies all the time know the place they stand relating to income, orders, pricing, and promoting. Plus, you may as well monitor any points you’re experiencing in your gross sales and promoting methods.

In brief, Amazon vendor experiences may help you detect what’s not working in your technique. Such data will aid you make higher data-driven choices to scale up your gross sales.

There are quite a few metrics that you would be able to monitor, however which of them are crucial? Listed here are the Amazon experiences that it is best to prioritize.


What are Amazon Stories?


Amazon experiences are efficiency paperwork that comprise your gross sales historical past. Every gives you with knowledge on gross sales, site visitors, product itemizing reputation, promoting, or buyer demographics.

Whereas all sellers use these experiences for various functions, most use the info to set gross sales targets and scale promoting prices. It’s a strategy to gauge the efficiency of what you are promoting on Amazon.


How Do Amazon Stories Work?


As we stated, Amazon experiences provide historic knowledge in varied areas of what you are promoting. They’re straightforward to learn and show knowledge the place anybody can interpret it, and maintaining with these metrics ought to be an integral a part of your eCommerce technique.

These experiences show your strengths and weaknesses, serving to you make the most effective enterprise choices. For instance, if what you are promoting is fascinated by increasing, you need to use your experiences to gauge whether or not or not your gross sales and income can help this enlargement.

Let’s say you need to be taught extra about buyer interactions. Then, you may evaluation a gross sales & site visitors report back to find out how customers discover your listings. It’s going to additionally ship insights on their buy charges.

This type of knowledge may help you enhance your branding methods. For instance, you may goal a buyer area of interest that you just didn’t take into account earlier than. Thus, Amazon experiences optimize your advert spending to drive conversions.


Why Ought to You Use Amazon Stories?


Amazon experiences provide data that may enhance your gross sales and advertising. For instance, you may view your income, which merchandise are promoting essentially the most, what number of merchandise that prospects order in a single transaction, and extra.

Amazon provides quite a few experiences at no further cost, and so they’re all out there in your Amazon Vendor Central dashboard. Whereas the info is intensive, all these metrics will provide completely different insights to develop what you are promoting.

Perceive, nonetheless, that not all Amazon sellers will entry the identical experiences. For instance, some experiences are solely out there to FBA retailers, whereas others are particular to distributors or brand-registered sellers.


Amazon Vendor Central Stories


If you log into Vendor Central, you’ll see a tab titled “Stories.” On this tab, you’ll discover quite a few metrics. However what does this knowledge imply and which is vital for you?


Funds Dashboard


The Funds Dashboard exhibits all important data relating to financial exchanges. For instance: web proceeds, transactions, account statements, and disbursements.

Listed here are the completely different metrics on this space:

  • Assertion view. Details about proceeds, reminiscent of your stability, refunds, mortgage repayments, bills, and any quantity in your account reserve.
  • Transaction view. Retains monitor of all of the transactions what you are promoting makes.
  • Disbursements. Any disbursements out of your completely different accounts, organizing them by gross sales interval and date.
  • Date vary experiences: Generates a report by the date you marked.
Amazon payments reports

Amazon Promoting Coach


The Promoting Coach is a dashboard that exhibits a number of notifications, together with:

  • Promoting coach experiences: Suggestions on enhancing your merchandise, stock administration, promoting, and success.
  • Preferences: Exhibits a listing of alternatives for what you are promoting, reminiscent of common merchandise with restricted availability.
  • Communication: Provides buyer communication ideas and different methods to assist your prospects.
  • Electronic mail settings: You may view and edit your electronic mail deal with on file, entry notifications, and see your language preferences.


Achievement Stories


Achievement experiences are intensive, comprising completely different classes and subcategories. You may evaluation the next knowledge, in txt and .csv information :

  • Gross sales
  • Stock
  • Buyer concessions
  • Funds
  • Amazon international logistics
  • Removals


Observe that Achievement experiences additionally provide distinctive details about stock well being.




Right here you’ll discover knowledge regarding product returns. You may generate buyer returns that present important data, reminiscent of:

  • Order ID
  • Return date
  • ASIN
  • Service provider SKU
  • Title
  • FC
  • Amount
  • Return motive
  • Disposition


You may divide Return experiences by product identify and portions. 


Tax Doc Library


Right here, you may entry the next tax information:

  • Vendor payment tax invoices
  • Tax-exemption certificates
  • (Market) tax invoices


You may also generate three extra varieties of experiences:

Associated content material: Gross sales Tax Nexus for Amazon Sellers


Customized Stories


In case you want extra in-depth reporting, you may create a customized report. Amazon will generate these experiences as a CSV file you’ll view in Excel. You may create customized experiences in two classes:

  • Energetic experiences. Not too long ago revealed experiences with present dates.
  • Archived experiences. Outdated experiences that Amazon deletes after 45 days.

You may also create a survey on the Amazon Insights Program to obtain buyer suggestions. These surveys can unlock your full potential in numerous areas, reminiscent of product consciousness, buy conduct, and product opinions.


Amazon Enterprise Stories


Enterprise experiences relate to your gross sales and efficiency on Amazon. These experiences are detailed and could be overwhelming to new sellers. Right here’s a breakdown of every report and the info you’ll discover.

  • Whole gross sales: Combines gross product gross sales and gross sales for particular objects. This knowledge is separated into completely different metrics, the primary being the value divided by the ordered items. You’ll view merchandise gross sales later, in addition to delivery and add-on prices.
  • Models ordered: The variety of merchandise prospects have ordered from you in a given time. That is additionally the place you’ll view different metrics, reminiscent of your highest-grossing objects and the bottom items ordered.
  • Web page views: Whole variety of visits to your web page. You’ll view separate web page views for every itemizing. You’ll not solely see what number of objects gained web page views however which of them are additionally missing.
  • Periods: This measures buyer exercise, reminiscent of your most-viewed merchandise. You’ll additionally view different important metrics, reminiscent of when prospects view your objects however don’t add them to their procuring carts.
  • Purchase field proportion: This exhibits how typically your prospects order your merchandise through the Purchase Field, which is a button the place customers can add objects to their cart and take a look at on the similar time.
  • Conversion charge: The share of consumers who change into patrons. In different phrases, this exhibits how typically a lead landed in your web page and bought a product quite than leaping off your retailer.

amazon business reports

Amazon Promoting Stories


In case you spend money on promoting adverts, Amazon additionally provides experiences to trace your success. You will discover these experiences in Vendor Central beneath the Stories tab. Listed here are some metrics you may monitor:

  • Marketed product. View all of the SKUs and ASINs in your advert marketing campaign and the efficiency of every one.
  • Bought product. Attributes the merchandise in your advert marketing campaign to gross sales. It additionally exhibits key phrase efficiency and whether or not these search phrases are producing gross sales. This manner, you may see which merchandise and key phrases are performing nicely and which of them aren’t.
  • Concentrating on. Retains monitor of your ASINs, key phrases, and product classes. Concentrating on provides a broad view of your promoting marketing campaign, which may help you gauge your return on advert spend, key phrase effectiveness, and promoting value of gross sales.
  • Search phrases. Tracks the search phrases you invested in and prospects clicked on. Amazon divides this report by metrics, reminiscent of search phrases used, key phrase concentrating on, match sort, gross sales/conversion charges for every time period, cost-per-click, click-through charge, and impressions.
  • Placement. Exhibits the advert place for every product.
amazon advertising reports

How you can Automate Amazon Stories


Most Amazon experiences can be found for a two-year interval. You may evaluation any report proper within the Vendor Central Dashboard. Manufacturers may obtain your Amazon Stories as CSV information:

  1. Open the Stories Tab.
  2. Select the report sort you want to evaluation.
  3. Submit the report-specific particulars. For instance, report identify, or begin and finish date.
  4. Click on on Request Report.


Amazon will notify you as soon as the report is prepared for obtain.

Retailers may create customized Amazon Stories to verify distinctive metrics:

  1. Choose the report sorts you need to evaluation.
  2. Click on on Customise columns.
  3. Select the columns so as to add or take away from the report.
  4. Press the save button.


Sustain With Your Amazon Stories


On-point gross sales metrics translate to raised gross sales efficiency. Amazon experiences are vital items of knowledge which are out there to each vendor. They comprise varied metrics measuring your gross sales efficiency, income, promoting and extra.

Amazon experiences may help you understand the place your efficiency stands. Sellers ought to use this knowledge to make the most effective enterprise choices.

Every report can provide distinctive insights into your gross sales alternatives. The secret is to discern the info that work greatest for you. Such knowledge will easy out your Amazon journey huge time. When you perceive what the retail large values, you’ll be set to spice up your gross sales.

Have you ever seen your Amazon experiences and aren’t getting the gross sales you want for enterprise development? If that’s the case, take into account onboarding eCommerce consultants to dominate the competitors and enhance income. 

With our Accelerator service, we are going to create a technique to draw extra prospects and gross sales. Click on right here to be taught extra about our providers.




Esteban Muñoz is a content material author at AMZ Advisers, with a number of years’ expertise in digital advertising and e-commerce. Esteban and the AMZ Advisers group have been capable of obtain unimaginable development on Amazon for his or her purchasers by optimizing and managing their accounts, and creating in-depth content material advertising methods.


Stephanie Jensen
Stephanie Jensen

Stephanie Jensen has been writing e-commerce content material for seven years, and her copy has helped quite a few shops rank on Amazon. Observe her on LinkedIn for extra perception into freelance writing and creating high-quality content material.




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