President Joe Biden is 80 years previous and his age has been one of many query marks forward of the 2024 presidential election.
In a push to attraction to youthful voters, Biden could also be turning to a more moderen social media platform.
What Occurred: Biden presently trails Republican presidential frontrunner Donald Trump in election polls and will face an uphill battle within the essential swing states, in keeping with latest polls.
To fight the decline and attain a youthful viewers, Biden’s marketing campaign is weighing a call to hitch the social media platform TikTok, in keeping with a report from Axios.
TikTok, identified for its short-form video content material, has been some of the standard social media platforms for a youthful viewers, a few of whom are usually not of voting age but.
A call to hitch TikTok might show to be controversial if the president decides to make the leap. Calls to ban TikTok from the U.S. over safety issues as a result of platform being owned by Chinese language know-how firm ByteDance have elevated lately.
A number of different Democratic politicians have used TikTok to achieve a youthful viewers, whereas most Republican politicians are extra towards the platform.
Biden becoming a member of TikTok might come because the White Home has labored to control the platform and banned it from getting used on authorities gadgets.
A number of Republican presidential candidates have promised to ban TikTok within the U.S.
The state of Montana signed a invoice to ban TikTok from getting used within the state, a call that has now been challenged in courtroom.
Associated Hyperlink: Ought to TikTok Be Banned In The US? 69% Of Benzinga Followers Say This
Why It is Vital: Since 2018, TikTok has been a powerful performer in downloads and utilization amongst youngsters. The platform has over 150 million month-to-month energetic customers, in keeping with Axios.
Biden’s age and that of Trump, who’s 77, has been an enormous matter forward of the 2024 election. Becoming a member of TikTok might give Biden an edge with youthful voters.
Biden lately introduced he was becoming a member of Reality Social, a platform owned by Trump Media & Know-how Group. The media firm is within the technique of merging with Digital World Acquisition Company DWAC.
Together with becoming a member of Reality Social, Biden can be energetic on X the place he has the @JoeBiden account and @potus presidential account, which has 37.6 million and 33.5 million followers, respectively.
Biden additionally used Instagram and Fb the place he has 19.4 million and 11 million followers, respectively. Each Instagram and Fb are owned by Meta Platforms Inc META.
Social media is anticipated to play a bigger position than regular within the 2024 election as extra customers get their information from varied platforms and spend extra time on social media than conventional media.